This Diamond Timepiece Company is Taking on the Luxury Watch industry... And Winning
"Quality timepieces and Diamonds are in our DNA"
Amir Meghani grew up in the world of watches. It was a family business started by his grandfather in 1952. Traditionally, it was concerned only with selling other people’s brands in a retail environment. So for Amir, the day to day hustle of selling other people’s watches was all-consuming.
Even after college, he was somewhat thrust into that familiar role out of a need to help the family business thrive.His father balked at the notion of creating his own brand and so Amir never conceived the idea of creating one until years later.
The birth of a revolutionary new idea...
“It all happened by chance. I was 22 years old and working at my father’s watch shop in a wholesale district of Dallas. One day, a local rapper and his manager came into the family shop looking for a watch to wear in his new music video.
We didn’t have what he was looking for – something large, gold, and blingy. But the hustler mentality in me asked him what he wanted and to show me photos of what he was looking for.
I was able to find a watch from our supplier sources in New York that fit his need and I ordered two of them.
A few days later they came in. I sent one to a manufacturer in LA we had worked with in the past and said ‘Make me three hundred more of these’.
One hundred days later my watches came in, and that was the start of JBW.”
Amir had a burning desire to develop a timepiece business with a big future and to create a proud legacy that people around the world and his family would celebrate for ages.
What he saw was a huge need to connect people from all walks of life with affordable luxury watches that also aligned with their lifestyle and unique identity.
How is this possible?
By developing close relationships with quality diamond companies and expert craftsmen who were known for creating timepieces for well-known luxury brands, Amir found a way to bridge this gap.
JBW has accomplished what other brands struggle to do:
✅ Sell expertly crafted luxury timepieces beset with stunning, quality diamond diamonds, for men and women.
✅ Prices for JBW watches range from $169 with 9 diamonds to their popular ‘Jet Setter PS’ model with 550 brilliant diamonds, for just $1,999.
✅ All JBW diamonds are 'from-the-earth diamonds', ethically sourced from conflict-free suppliers. The quality of diamonds used is I2, including some inclusions.
✅ Metal bands are made of 316L marine-grade stainless steel, which is the same material used for the case.
✅ This particular type of stainless steel can withstand higher temperatures and exhibit better corrosion resistance.
✅ Their gold and rose gold timepieces are 18K gold PVD plated. This plating process creates a 10x thicker and more durable coating that is resistant to corrosion from sweat and wear and tear.
✅ Depending on the model, JBW timepieces feature either Swiss or Japanese movements.
✅ They offer chronographs, multifunctions, and large date functions.
Top JBW Timepieces
JBW's most popular 2020 watches
JBW Men's Jet Setter
JBW Women's Cristal
The JBW Vision For The Future
For Amir, developing the JBW brand wasn’t just about offering affordable luxury watches to the world. His vision also included creating timepieces that resonated with people’s desires, lifestyles, and symbols of their success in life.
“We want to empower our customers to create their own success and show it!... What would be the definition of a beautiful watch? A watch that makes a statement.” - Amir
Today, the JBW brand is ‘crushing’ the luxury timepiece’ market.
Since its inception in 2008, Amir and his sister Shabeena have created 250 unique timepieces and sold over 7.2 million diamonds in 40 countries around the globe.
We’re confident that JBW will continue to evolve and revolutionize the luxury timepiece market because they stay close to the ‘pulse’ of people’s desires.
If you’re shopping for a high-quality, luxury watch that makes a bold statement about your lifestyle and success, without the high price tag.
What others are saying (verified reviews):
"I have bought 2 JBW watches in the past and I love them! Would definitely buy another!"
"I got the Jet Setter GMT ... with 100 diamonds, its dope as f*#&."
"I have this watch and it's a show stopper. I get plenty of compliments for it. It's given me zero issue so far." (speaking about the JBW Cristal)
Luxury Living At Luxurious Prices
About the author
Andre is our guest author and JBW customer. When he's not in the office, he's probably binge watching Netflix together with his lovely wife and dog Buzz.