Get the Limited Edition Timepiece GQ Called
“The Ultimate Statement Watch”

Here’s why you need the newest version of the luxury watch inspired by Drake (Hint: This unique gem and diamond encrusted beauty is the color of money)

12 months ago....

When Virgil Abloh designed a custom emerald-set Patek for artist Drake, JBW was inspired to create their own exclusive Limited Edition timepiece, intersecting innovation, design, and curiosity.

From the company whose name is synonymous with audacious watch design: JBW’s Jet Setter RESERVE GMT is the latest in their recent line of statement-making watches. 

A watch is the #1 wardrobe investment. It makes a statement about who you are, what you value, and where you’re going in life... 

Not only does a watch promise to make an unmistakable addition to your freshest fits, they’re a reminder of the things you value -- like creativity, individuality, and aspiration – every time you glance at your wrist. 

Which is why you deserve the ultimate statement watch -- one that would usually be reserved for artists and celebrities.

Quality, luxury, design, perfect workmanship, and tradition, coupled with specialist technology.  This blingy behemoth is sure to capture the attention of even the most discerning watch collectors. 

The watch features

+ 23 round black genuine diamonds

+ 1065 princess & round cut Swarovski crystals. 

this limited-edition piece is as distinct as the one who wears it. Generations of watchmaking and gem-setting experience are distilled into this one thoroughly iced-out timepiece... The Jet Setter RESERVE GMT is a rare kind of flex. It features a date and second time zone function, a core of coveted Swiss GMT movement, and IP black plating. This watch is designed to be part of your life-long journey of success and accomplishment. And it can be yours for only $795, or $133/mo with Klarna.

Jet Setter RESERVE GMT buyers get first access to this ultra-limited edition project.

They'll be the first customers in, and the only customers who come out with this timepiece — made once and never produced again. That means your watch, engraved with its own specific number and custom caseback, will be yours and yours alone. Sort of like a diamond-studded fingerprint.

Want one? Here's the deal...

The ‘Reserve GMT’ watch by JBW is currently in production.

This means there's only a small window of opportunity to reserve your Reserve GMT timepiece. Once the reservation period closes, they will not accept any inquiries.



This means there's a only small window of opportunity to reserve your Reserve GMT timepiece. Once the reservation period closes, they will not accept any inquiries.

This is a one-shot deal.

Don’t miss out.


  • 23 SI Black Diamonds

  • 1065 Total Swarovski Crystals

  • 46 mm Black DLC Coating on Stainless Steel

  • Swiss Movement, with GMT Capabilities

  • Sapphire coated glass (scratch resistant)

  • 5 ATM (Five Atmospheres of Water Depth Resistance)

  • Individually Numbered

  • $795 or $133/mo with Klarna