​Don't Buy Another Watch Before Reading This

​It pays to know how to spot over-priced knock-offs made using cheap materials and shoddy craftsmanship.

To ensure you’re getting a great deal you need to look at five aspects:

  • Movements
  • Bands
  • Materials
  • Diamonds
  • Price

This is the heart of all watches. Think of it as the engine that drives all the components and functions such as calendar or chronograph.

For watches with quartz movements, the battery provides an electrical current which causes the piezoelectric crystal to oscillate at an exact frequency of 32,768 times per second. 

As with anything, all movements are not made equal. A good movement will keep reliable time and a poor one will not. If you've ever had a watch that you needed to adjust constantly, this was likely the result of a poor-quality movement.

The most common quartz movements are either Swiss or Japanese. ​

Here’s what a quartz movement looks like:


Leather Straps - Buyer beware. Not all leather straps are created equal and listing descriptions on websites do not always state clearly what you’re getting. For example, the crocodile strap they advertise may just be calf leather embossed with a pattern that looks like a crocodile. 

Read the watch description carefully and if it’s not clear what you’re getting, contact the retailer. 

Metal Bands - You want a metal band that resists corrosion - preferably one made from high-grade stainless steel so you know it’s going to be durable. Also, be sure the clasp locks into place firmly when you put it on. A poorly machined metal band will pop open after a short time.

You want to ensure the diamonds on your watch are genuine. There are a number of colorless gems that resemble diamonds such as colorless sapphire, colorless topaz and colorless zircon.

There are also ones produced in a lab such as synthetic cubic zirconia which look very much like genuine diamonds.

Be sure you’re dealing with a reputable jeweler or online retailer who certifies that the diamonds on their watches are genuine. 

Pro Tip: To ensure the diamonds are genuine, they should be certified GIA, AGS or IGI. 

Various watch components are typically made from three main materials: titanium, stainless steel, and steel.

Titanium is three times stronger than steel and nearly half the weight. It’s also a hypoallergenic material so it won’t react to your skin. It has a natural grey color and is often preferred due to its strength, durability and comfort. Watch cases and bands made from titanium tend to be more expensive because they outperform other materials.

Stainless steel although heavier than titanium is also very resistant to corrosion. It’s resistant to moisture and sweat and not known to irritate the skin. Watches made with stainless steel bands and cases offer high quality at an affordable price. Top brands use 316L stainless steel.

Steel bands and cases are composed of metal alloys - in some cases iron. Steel provides less resistance to corrosion and therefore it’s not as durable.

Generally, in life, you get what you pay for, but with watches, price does not always denote quality. 

If the watch you’re interested in ticks all the boxes chances are it will be a wise investment.

If you’re shopping around for a new diamond watch, consider the five aspects we’ve discussed here to help guide you in your selection. 

If You are looking for an affordable luxury watch that meets all these criteria, try checking out the link below