This American Brand Making Affordable Luxury Watches Will Steal the Spotlight in 2021

Meet the American company that creates wallet-friendly, diamond luxury timepieces... including an exclusive new release that Drake would approve of

Despite everything that happened in 2020, JBW quickly became a social media favorite and managed to conquer the watch industry.

How did they do it?  

By being the first to offer affordable luxury timepieces with 100% genuine diamonds that don’t break the bank.

JBW pushed the boundaries in 2020 with the unprecedented release of the Ruby Jet Setter Reserve GMT watch. The limited edition, by reservation only, was quickly spoken for after the watch was featured on GQ as “the ultimate statement watch.”

Just mere months later, the watchmakers were trending again with the re-release of the previously sold out Cristal line which made its debut on the red carpet, completing Londynn B’s bold and buzzworthy Grammy’s outfit.

Now JBW is back to conquer 2021 with the launch of the much-anticipated Jet Setter RESERVE GMT in Emerald.

Jet Setter RESERVE GMT buyers will be the lucky few to be a part of this ultra-limited edition release. 

Bespoke timepieces used to only be for celebrities… until now. 

Buyers of the exclusive Jet Setter RESERVE GMT will be the only customers with this timepiece – made once and never produced again after the reserve period is closed. That means your watch, engraved with its own specific number and custom caseback, will be as unique as you are.


  • 23 Genuine Black Diamonds

  • 1065 Swarovski Crystals

  • 46 mm Black DLC Coating on Stainless Steel

  • Swiss Movement, with GMT Capabilities

  • Sapphire Coated Glass (Scratch Resistant)

  • 5 ATM (Five Atmospheres of Water Depth Resistance)

  • Individually Numbered 

  • $795 or $133/mo with Klarna

  • Delivery May 2021

We want to empower our customers to create their own success and show it!

The definition of a beautiful watch?

A watch that makes a statement.

- Amir Meghani

Meet the (time) maker…

Watchmaking is in Amir Meghani’s DNA. 

The young entrepreneur, who founded JBW in 2008, comes from a family of watchmakers. 

His father and grandfather revolutionized the watch industry in Dubai, before moving to America in the 1990s with hopes of extending the family business.

After graduating from university, Meghani started working for his father. After seeing Dallas-based rappers’ and musicians’ demand for diamond watches he teamed up with his sister, Shabeena, and took the initiative to start up a new brand.

The gamble paid off, and 12 years later Amir and Shabeena have created 250 unique timepieces and sold 7.2 million diamonds worn by fashion and music icons in 40 countries around the globe. 

Lifestyle Upgraded

So where does JBW get inspiration for their bold and opulent designs?

Most recently when Virgil Abloh designed a custom emerald-set Patek for artist Drake, JBW was inspired to create their own exclusive timepiece that intersects innovation and design. 

The Jet Setter RESERVE GMT was born.

I really like to look at luxury brands for inspiration, like Chanel, Louis Vuitton, and Gucci. 

We’re definitely keeping our eyes on the runways, to keep up with trends.

- Amir Meghani

Besides flawless aesthetics, JBW tickers come complete with just about everything you could possibly want in a modern watch: 

Ethically sourced, conflict-free, guaranteed genuine diamonds

Scratch and water resistant (up to165 feet)

Made by the finest materials that are made to last, from 18k gold-plated stainless steel to ion plated black finishes

Bold yet timeless designs, powered by the best movements in the world from Switzerland and Japan

Which is exactly why we here at Lifestyle Upgraded have recommended their shockingly budget-friendly timepieces over and over again. 

Thousands of JBW fans agree...

“As an amateur horologist, I lean towards the classically revered Swiss automatic timepieces. However, I am always on the lookout to add to my collection when I encounter a very distinctly designed "fashion" watch. Some of them are very eye-catching. My JBW watch is a standout.”

- Verified Purchase

“Saw the pictures and loved it right away, but when I opened it, it blew me away. First-class workmanship, fantastic details, quality, do not hesitate to purchase this watch.”

- Verified Purchase

"I am absolutely in love with the look of this watch!!! It looks like the proverbial “million dollars”!!! Thus far it is keeping perfect time as well. I couldn’t ever have even dreamed of owning such elegance at a price I could afford."

- Verified Purchase



If you can’t get your hands on the limited quantity Jet Setter RESERVE GMT, you can still act fast to secure one of their other diamond encrusted 5-star rated timepieces...

Get your JBW luxury timepiece for up to 70% OFF for a limited time during their New Year’s sale