Why Lifestyle Upgraded (and Collectors)
Love this Luxury Watch Company 

Founded on the idea that a diamond watch needn’t be expensive, JBW has quickly dominated the luxury watch market over the past 12 years. 

1. Affordability

Gone are the days when you needed an American Express ‘Black Card’ to afford a luxury diamond watch. 

By cultivating close relationships with master craftsman and diamond manufacturers, JBW has upset the luxury diamond watch industry. With prices ranging from $169 with 9 diamonds to their popular ‘Jet Setter PS’ model with 550 brilliant diamonds, for just $1,999, they’ve got a watch for everyone’s budget.

2. Quality & Craftsmanship / Diamond Guarantee / Durability

All JBW diamonds are 'from-the-earth diamonds', ethically sourced from conflict-free suppliers, hand selected and guaranteed “genuine”. The quality of diamonds they use is I2, including some inclusions.


Metal bands and cases are made of 316L marine-grade stainless steel - a highly abrasive and corrosion-resistant steel that can take some punishment and still look brand new after a lifetime of use.

3. History/Heritage

The watch business has been the lifeblood of the Meghina family since 1952. It was those early years, learning the business from their father, that inspired co-founders Amir and Shabeena, to create and shape JBW into what it is today. 

12 years later, the company has sold over 7.2  million diamonds across 40 countries worldwide.

4. Reliable Time-Keeping

Depending on the model, JBW timepieces feature either Swiss or Japanese movements, both of which are well-known for reliability and pinpoint accurate timekeeping.

5. Scarcity

JBW periodically produces a number of Limited Edition timepieces like the “Reserve JBW GMT," which boasts 23 black diamonds and 1065 Swarovski crystals. It is a rare and exclusive privilege to own one of these watches, which are typically sold out during a short pre-order window due to high demand.

Unfortunately, the preorder window for the limited edition “Reserve JBW GMT" watch just ended on August 31, 2020.

To that end, if you're an avid watch enthusiast or collector, and you didn’t get a chance to order yours, we highly recommend that you keep an eye out for their next limited edition launch later this year.

6. Makes a Bold Statement

Nothing says you’ve ‘made it’ like a great watch and a JBW watch is the ultimate status symbol. As word spreads that luxury can indeed be affordable, even celebrities are being spotted flashing their favorite JBW watch in public.

7. Innovative and Creative Designs

With over 250 distinctive designs to choose from, JBW has a watch to match everyone’s style and taste - from casual to classic formal.

And, with prices starting as low as $169, you may want to add two or three to your collection.

If you’re a rule breaker looking to elevate your game by adding a powerful presence to your watch collection, JBW is a brand that speaks your language.

 Thanks to affordable prices, you can get all the JBW luxury and bling you can handle even if you’re on a budget. 

Check out some of JBW's Best Sellers:

JBW Phantom

Phantom stands out on a distinct square case set with 238 genuine diamonds, two-tone 18K gold-plated and black ion-plated stainless steel case, and a chronograph movement. A rich dial shows off a pave design backdrop & mother-of-pearl accents. Mounted on an exotic crocodile embossed genuine calf-leather band, adjustable for a custom fit. Overstated in the best way possible.

JBW Olympia 

The 38-millimeter stainless steel case is offset by a diamond-encrusted grid shaped designer bezel. The flexible stainless steel link bracelet comes with a secure deployment clasp. The beautifully designed gold sunray dial features bold 12-3-6-9 frost numerals. The contrast blue second hand complements the dial exhibiting the unique design of JBW's signature collection.

JBW Heist

Heist steals the spotlight in 20 genuine diamonds, 18K gold-plated stainless steel case, and a multifunction movement. A dimensional dial shows off a luxurious shine. Mounted on a matching stainless steel bracelet, adjustable for a custom fit. A unique case for a distinct look.

JBW Mondrian

Mondrian Set shines brighter with an iced out bangle encrusted with 144 Swarovskis. The timepiece shows off 16 genuine diamonds, 18K gold-plated stainless steel case, 179 Swarovski crystals and a three hand analog movement. A sunray dial & Swarovski encrusted centerpiece shows off roman numeral indexes. Mounted on a matching stainless steel bracelet, adjustable for a custom fit. More bling, more shine.

Check out the full JBW collection here.